Creative project · June 2025
MincaTalks
MincaTalks invited guest speaker Alberto Aranda Toro, Founder and Creative Director of CASA 웃 BIEN, to share his tips on how to run a successful creative agency.
His biggest takeaway: “The most important thing I’ve learned, more than finance, strategy or marketing, is how to communicate.”
From the talk
10 tips for running a creative studio
- Define your niche.
- Be consistent, even more than talented.
- Study your competitors.
- You don’t need to be big to earn well.
- Recurring clients let you thrive.
- Let personal growth support professional leadership.
- Build a team you trust, and let go of control.
- Don’t be afraid to approach big clients.
- Create systems to streamline work.
- Focus on your own brand, not just your clients’.
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One of the best places in Barcelona to slow down and just experience creativity in its purest form.
A refreshing and energizing take on the creative process and personal development.
MINCA has shown me how to use words, colors, and movement to find my natural and instinctive ways of expression.
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